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social media marketing

Through personal content creation, brand partnerships, and digital storytelling, I've built experience creating platform-specific content designed to inform, entertain, and engage audiences across TikTok, Instagram, YouTube, and emerging digital platforms.

creator metrics

Audience Growth & Reach
225,000+
TikTok Followers
15,000+
YouTube Followers
700,000+
Top Video Views
Millions
Total Cross-Platform Impressions

content categories

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Lifestyle Content
Created lifestyle-focused content designed to build authentic connections through storytelling and personality-driven engagement.
Beauty & Fashion Content
Produced short-form content highlighting beauty, fashion, and styling trends while maintaining strong audience engagement.
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Creative & Educational Content
Developed educational and creative content focused on visual storytelling, design, and multimedia production.

viral content case studies

creator metrics

Viral Emojis as Makeup Series
Platform:
TikTok

Results:
113.5k views           19.3k likes           100 shares

Objective:
Create a unique beauty concept inspired by popular new Apple emoji releases.

Outcome:
Generated significant engagement and audience growth through a highly shareable content format.
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Viral Album Cover Makeup Series
Platform:
TikTok

Results:
342.6k views           90.9k likes           1363 shares

Objective:
Create a unique beauty concept inspired by music album artwork.

Outcome:
Generated significant engagement and audience growth through a highly shareable content format.
Viral Vlog:BRINGING MY BABY COUSIN TO SCHOOL TO SEE HOW PPL WOULD REACT!😅
Platform:
YouTube

Results:
706k views           2k likes          

Objective:
Document a real-life social experiment through authentic and comedic storytelling.

Outcome:
Expanded audience reach and demonstrated long-form content strategy.
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brand collaborations

SHEIN Swimwear Campaign 2026

Role:
Creator, Producer, Editor

Responsibilities:
Content planning
Photography
Video production
Social media publishing


Deliverables:
Photos, short-form video, promotional content
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sample social media marketing strategy

skills

  • Social Media Strategy
  • Audience Growth
  • Content Creation
  • Influencer Marketing
  • Brand Partnerships
  • Community Engagement
  • Video Editing
  • Content Planning
  • Campaign Development
  • Trend Analysis
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© 2026 by sierra mckeiver.

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